This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase on noonrider.co.uk (the "Site").

WHAT INFORMATION?

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies installed on your device.


In addition, when you browse the Site, we collect information about the different web pages or products you visit, the web sites or search terms that directed you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "device information".

We collect Device Information using the following technologies:


Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log files" track actions that occur on the site and collect data such as your IP address, browser type, Internet service provider, referring/exit pages and date/time.
Web beacons", "tags" and "pixels" are electronic files used to record information about how you navigate the site.


In addition, when you make a purchase on the site, we collect certain information about you, including your name, billing address, shipping address, payment information, e-mail address, and telephone number. We refer to this information as "order information".


When we refer to "Personal Information" in this Privacy Policy, we mean both device information and order information.

HOW DO WE USE IT?

We use the Order Information we generally collect to fulfill any orders placed through the Site (including processing your payment information, arranging shipping and providing invoices and/or order confirmations).

In addition, we use this Order Information to :

Communicate with you;
Review our orders to detect potential risks or fraud; and
When it is consistent with the preferences you have communicated to us, to provide you with information or advertisements relating to our products or services.


We use the device information we collect to optimize our site (for example, by generating analyses of how our customers navigate and interact with the site, and to evaluate the success of our marketing and advertising campaigns).

USE WITH THIRD PARTIES

We have no plans to share your personal information with third parties except for data analysis.

For example, we use Prestashop to populate our online store - you can learn more about how Prestashop uses your personal information here: https://www.prestashop.com/fr/conditions-utilisation.

We also use Google Analytics to help us understand how our customers use the Site - you can learn more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/.

You can also unsubscribe from Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your personal information if required to do so by applicable laws and regulations.

TARGETED ADVERTISING


For more information on how targeted advertising works, you can visit the educational page of the Network Advertising Initiative ("NAI") at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You may opt out of Targeted Advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads


In addition, you may opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at http://optout.aboutads.info/.

YOUR RIGHTS


If you are a European resident, you have the right to access the personal information we hold about you and to request that such information be corrected, updated or deleted. If you wish to exercise this right, please contact us.